Jeffrey Stanton Santa Monica Pier A History from 1875 to 1990, Donahue Publishing: Los Angeles, CA, 1990.
Chapter 5: Santa Monica Pier on the Skids (1941-1974)
"Beach activities were beginning to return to normal during the spring. The Army vacated all the hotels and beach clubs . . . and those that were owned by insurance companies were sold to private investors . . . The Del Mar Club reopened in June and both the Grand and Edgewater Hotels remodeled in time for summer reopenings as a tourist hotel and beach club respectively.
"Santa Monica scheduled its first annual Santa Monica Fiesta at the Municipal Pier . . . Hundreds of thousands . . . while fifty combat aircraft from Alamitos Bay Naval Air Station . . .
"Foremost was the bathing beauty contest to crown Miss Santa Monica. Leo Carillo, a noted Santa Monica actor was the master of ceremonies. Judges, mostly from MGM Studios, judged the thirty eight contestants and crowned eigthteen year old Mary Joe Devlin . . . Governor Earl Warren presented her with the trophy.
"The Monoa Paddleboard Club opened their show with a fifteen girl paddleboard ballet, then held races and an exhibiiton polo paddleboard contest in the calm waters north of the pier . . .
"Acrobatic and gymnastic exhibitions were featured at the playground several hundred feet south of the pier. This area that had become known as "Muscle Beach" was built in th early 30's as a Works Progress Administration "time-killer". The WPA built a weight lifting platform to provide work and recreation facilities for the crowds of unemployed and relief recipients who had nothing to do during the Depression. It was eventually taken over by the Santa Monica Recreation Department after the original users found jobs and moved on.
"These exhibitions, that were usually held on Memorial Day weekends since 1935, featured weight lifters, gymnasts, balancers, muscle control artists, and tumblers. Some of the better known performers included Wayne Long, Glen "Whitey" Sunby, Pudgy Stockton "queen of the barbells" and Beverly Jochner who was known as the strongest girl in America. She could lift three people weighing 350 pounds overhead. Russ Sanders, the gymnastic coach would fill out the program with high school and college athletes. The Fiesta, however, marked the first time that they had staged a men's physique competition for the title of Mr. Santa Monica.
'Business on the Newcomb Pier increased during the first postwar summer. Band leader Spade Cooley rented the La Monica Ballroom and his style of country-western music attracted large evening crowds. Then business was also helped somewhat by the elimination of the competing Venice Amusement Pier. It had been forcibly closed down in the spring when the Los Angeles Department of Parks and Recreation refused to renew the Kinney Company's tideland's lease. The closing, however, deprived Walter Newcomb of much of the income that he needed to remodel his[the Santa Monica] ageing pier and turn it into a modern tourist attraction. He had operated the merry-go-round and the popular Venice Fun House on the condemned pier.
"While Newcomb was preoccupied with removing his attractions from the Venice Pier, he found a buyer for his Parker carousel located in the Hippodrome building. He then moved his 1922 Philadelphia Toboggan carousel, PTC #62 from the Venice Pier into the building. He had purchased the carousel before the war for $25,000 from an amusement park in Nashville, Tennessee."