Santa Monica Planning Division Santa Monica Landmarks Tour, 2003.
41. Merle Norman House, 1935
2523 Third Street
Architect: Ellis G. Martin
Designation: 10 June 1996
"This Mediterranean Revival style house features multiple red tile gabled roof with bracketed eaves and a central chimney. The home was the principal residence of the nationally famed cosmetics entrepreneur, Merle Norman, for over twenty years.
"Mrs. Norman's business began in a garage in Ocean Park, where she set up a laboratory and came up with the "3 Steps" treatment. Aside from her success in cosmetics, Mrs. Norman is also recognized for her innovative marketing techniques, consisting primarily of free demonstrations and word-of-mouth product promotion during the Great Depression."