Colm Tóibín Rinse it in dead champagne: Lindy Woodhead War Paint: Helena Rubinstein and Elizabeth Arden: Their Lives, Their Times, Their Rivalry, Virago, April 2003, 498 pp. London Review of Books, 5 February 2004, pp. 32-34.
"Rubinstein begins competition with Arden in 1914 by moving into the New York market. Rubinstein was born in Poland (1872-1966?) and began her business in Australia. Arden (1881) began in Toronto.
"By 1927 American women were buying 52,000 tons of cleansing cream, 26,500 tons of skin lotion, 19,109 tons of complexion soap, 17,500 tons of nourishing cream, 8750 tons of tinted foundation, 6562 tons of talcum powder and 2375 tons of rouge . . ."