Marty Liboff All Aboard the Tram Free Venice Beachhead, 394, August 2014, p. 7
. . .
In 1958, the Ocean Park Pier was transformed into Pacific Ocean Park, or P.O.P. It was an amazing ocean-themed Disneyland. (This is another great story.) The old trams were spruced up and painted blue, and cute seahorses were attached to the fronts. On the back was an ad for P.O.P. During the early days of P.O.P., the 18 tram fleet carried 20,000 people a day!
The old engines kept rolling for over 40 years. They never went very fast, especially in later years. Sometimes they would even stop if there were too many people on board. It was a nickel early on, then a dime. My pal Hank reminded me that for a while you had to pay an extra dime to go all the way to the Santa Monica Pier.
When I was little, my mom would take me on the tram to Windward Ave. There were all kinds of shops there: grocery store, drugstoe, clothing shops, notions, and a bar. She would do some shopping and then we would ride the tram back home to Ocean Park. The conductor would stop for us by our house. I loved riding the tram, watching the walk go by with people and sites and with the ocean breezes blowing through my hair. It was wonderful sunny days . . .
Most of us poor kids in Ocean Park and Venice would wait until the tram slowed or stopped and then we’d hop on the back and sneak on. Back in the 1950s, a dime could buy us kids a comic book, a Coke in a bottle, or even two Herfshey chocolate almond bars. We wouldn’t want to spend our precious dime on the tram if we could sneak on for free. A couple of times we got caught and the conductor stopped and kicked us off. I remember him yelling at us! Sometimes the conductor saw us but let us poor kids ride anyway. Some of the early skateboarders in the neighborhood would grab the back and be towed along the beachfront. Real cool! Sometimes the conductor would yell at them! It was great fun . . .
As I remember they had a big garage on Brooks and the Speedway, behind where the Cafe Venicia is today. They were kept there and tinkered on. There were 18 trams, and 16 before they stopped running. They were always tuning up those antique engines. It was an amazing shop with strange tools and lifts and things going on.
After P.O.P. opened Santa Monica began its Ocean Park Redevelopment Project and tore down most of Ocean Park. A couple of years later, L.A. began condemning the old Abbot Kinney buildings around Windward and other old buildings around the beach. The beach became blighted. Then P.O.P. closed in October 1967. P.O.P. soon became a crazy, scary ghost town. There was no reason to take the tram and no place to go. The few buildings left on Windward just had a couple, seedy bars. Ocean Park was gutted. The heart of old Ocean Park was Pier Ave., with shops of all kinds, and it was torn down. Many of us locals had been kicked out and our homes demolished. We were some of the tram ridership. I remember watching the old torn up trams sadly chugging along the boardwalk with rarely any riders.
In September 1970, after one of many fires on the closed P.O.P. pier, the trams stopped running without any fanfare. The manager, Robert Bestor, a relative of the original owner, said, “ Revenue was way down since P.O.P. closed. Our revenue doesn’t even cover the cost of our insurance. The beach is in a state of decay. Vandals have cut up the seats and canvas tops. Some neighborhood kids jump on to ride for free. Some kids even throw rocks at us and dent the trams!”
He also blamed TV: “TV hurt business also. People don’t go to piers and ballrooms anymore. They stay home and watch TV.”
In the next few months, there was some discussion by the L.A. City Council whether to save the trams in the hope that the beachfront would improve. Some councilmen wanted Parks and Recreation, or Transportation departments, to take over the trams, but in the end they decided to end the franchise.
After nearly 48 years and over 10 million riders, the Venice Tram Company disappeared. There had been trams on the Ocean Front since the beginning of Abbot Kinney’s Venice of America, over 65 years before the last run. Now, only a handful of us old timers even remember the tram.
(For more history, read Venice California: Coney Island of the Pacific by Jeffrey Stanton, some of which is excerpted above.)
—8—
Marty Liboff uses four postcards to illustrate this article:
Roller Chairs on the Boardwalk, Venice, California
One of the Tram Cars on Cement Walk, Venice—Ocean Park—Santa Monica, Calif.
V.28 Daily Crowds in front of Bath House, Venice, California
Ocean Park Pier—Dome Theatre